advertising / 4 posts found

DataJeo Case Study Part 3: Results!

It’s only the results that count! Data Jeo Market Research – Getting more customers – Results In Part 1 of our case study, we set up and researched our market. Making sure we identified the audiences, demographics, interests, keywords and style that would be the driving force of our campaign. Now let’s see the RESULTS … Continue reading "DataJeo Case Study Part 3: Results!"

Case Study: Webinar Software. Cold Traffic Part 2

by Walt Bayliss
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Starting from where we left off in part one of this traffic case study: We had done the market research, and now looking at setting up the tracking elements and sales pages to drive the traffic to. I have done this a few days ago, and hadn’t had a chance to come back and update … Continue reading "Case Study: Webinar Software. Cold Traffic Part 2"

Three Ways to Overcome Banner Blindness and Launch Effective Campaigns

by Walt Bayliss
Banner blindness is real. Studies show that because of the sheer number of banner ads we see every day, we get desensitized to their effect. We don’t notice them anymore. Our brains identify which parts of a web page from which we can get content or information that we need, and ignore the rest. The blindness has become so prevalent that the click through rate for banner ads has decreased from 44% on the very first one to a staggering 0.06% in 2013. So how do you make your ads stand out? What methods can you use to make sure […]
factors of successful ad campaigns

Three Critical Factors of a Successful Advertising Campaign

by Walt Bayliss
One of the most famous Henry Ford quotes that get tossed around constantly in the advertising industry is, “A man who stops advertising to save money is like a man who stops a clock to save time.” It’s famous because it’s true. Advertising is an essential part of making money for your business. You need to let people know about you and the value you offer, and the best way of doing that – especially in this day and age – is through advertising. Or social media advertising, to be precise. Sure you can employ other methods – and a […]